I’m Marcus Ehrlich, and I’ve spent the last decade obsessing over numbers that tell stories. Born and raised in Munich, I studied Information Systems at the Technical University of Munich before moving to Berlin — a city that matched my energy and appetite for the fast-moving digital world.

My career started in 2015 at a small Berlin-based startup where I wore every hat imaginable. I built their first analytics infrastructure from scratch — Google Analytics, tag management, custom dashboards — and watched as data-driven decisions transformed a scrappy team into a serious contender in the European e-commerce space.

By 2018, I’d joined Zalando as a Senior Web Analyst, leading a team of five across conversion optimization and attribution modeling. We reduced customer acquisition costs by 34% in eighteen months by rethinking how we measured multi-touch campaigns. That experience taught me that the biggest wins in analytics aren’t in the data itself — they’re in asking the right questions.

In 2021, I took the leap into independent consulting and launched Faqirs Digital. The name comes from an old conversation with a colleague: “In the land of the blind, the one with data is king.” Today, I help mid-market companies across Europe build analytics cultures that actually drive decisions, not just decorate dashboards.